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We are a brand born of a love for the beauty of restraint in design, the inherent grace of feminine strength, and the necessity to treat our environment and each other with love and respect.
Each of our carefully researched, styled, tested and distributed collections reflects a particular aesthetic and ethos. We hope some of these speak to your own style, and help you refine and redefine your own look and style philosophy in the process.
May 15, 2023 3 min read
We live in a more and more environmentally friendly society, recognizing that many of our habits and household products are causing significant collective harm to our planet. And, considering how many gifts we wrap and unwrap each year, for various birthdays, holidays, showers, weddings, and what have you, it’s time to take an honest look at the wrapping paper industry and ask ourselves whether it’s as environmentally sound as many of us want to believe.
“Eco-friendly” is a general term used to describe any product or industry that doesn’t directly harm the environment. In terms of products, it means that it’s recyclable, is capable of breaking down rather than polluting our land and water resources, and doesn’t release toxins into the earth, nor harm ecosystems.
Once upon a time, the standard material for wrapping paper was wood pulp. But, that has changed over the years. The bottom line is that it’s cheaper to use plastic derivatives, like polyethylene, with synthetic laminates that make it glossy. Plastic materials are not eco-friendly, and that’s why there’s a big push to move away from plastics, and rely on more sustainable materials that are biodegradable (capable of breaking down completely into the earth, to feed our soil’s biodiversity).
Basically, the takeaway is that the majority of commercial wrapping paper, like what you’d find at the supermarket or in a stationery store, is not eco-friendly – in fact, it’s harmful for the environment. Again, considering how much wrapping paper we use, you can imagine that its impact on the environment is a lot bigger than most of us can imagine.
The good news is that eco-friendly wrapping paper does exist. Just because it’s cheaper to produce wrapping paper using cheap synthetics doesn’t mean that you can’t find it made from biodegradable, recyclable materials. So, what should you look for in eco-friendly wrapping paper?
Waterleaf Paper Co is proud to offer eco-friendly wrapping paper in a wide selection of gorgeous designs and patterns, thanks to our team of artisans who work hard to offer ethical and beautiful solutions to your gift-related needs. Our wrapping paper is 100% biodegradable, ethically and sustainably sourced, and crafted in our low-waste facility to ensure a low carbon footprint. We believe that it’s the little steps that we all take that make a big impact on our planet’s future, and we encourage you to make the switch to our environmentally friendly gift-wrapping products for your next gift-giving occasion.